Roofexa vs Roofr: the measurement is the difference.
Roofr sells measurement reports you order and wait for. Roofexa measures the roof inside the estimate, in seconds, as part of the plan. Here is the rest of the comparison, with the numbers.
Where the two differ.
Roofr is a well-built platform and a fair choice for many companies. The difference that matters most is how the measurement is sold: a report you order and wait for, or a step that runs inside the estimate.
| Roofexa | Roofr | |
|---|---|---|
| How the roof is measured | From aerial imagery inside the estimator, in seconds, on every plan | Measurement reports ordered per address, delivered in 24 hours (free plan) to 2 hours (paid plans) |
| Measurement cost | Part of the plan, no per-report fee | $19 per report on Starter, $13 per report on paid plans |
| Instant estimates | Included on every plan | Instant Estimator add-on, $125 per month |
| Entry price | $99.99 per month (Solo), 2-day free trial | Free Starter plan (pay per report); Measure+ $109 per month |
| Proposals and e-signature | Every plan | Essentials ($249) and up; 10 trial proposals on Starter |
| Users | Solo 1, Team 4, CRM 3; extra users $25 (estimator) or $50 (CRM) | Unlimited users on every plan |
| CRM and job management | CRM plan $349: job board, calendar, photos, material orders, punch list, invoicing, customer portal, storm tools | Scale $349: 7 job boards, 25+ automated actions, dashboards, crew management |
| Accounting sync | Not yet | QuickBooks on Scale |
| Canvassing and storm tools | Map, territories, hail and wind history, batch estimates for a street (CRM plan) | Not listed on the pricing page |
Competitor details are taken from the public pricing page at roofr.com/pricing on September 13, 2026 and may change; check their site for current pricing. Roofr is a trademark of its owner. Roofexa is not affiliated with or endorsed by Roofr.
You quote from the driveway and want the measurement now.
- The measurement should be instant and included
- Instant estimates without a $125 add-on
- E-signature from the first plan
- Storm and canvassing tools in the CRM
- A team that works in English and Spanish
You need unlimited seats or QuickBooks today.
- A large sales team on flat-price plans
- QuickBooks integration
- Human-delivered measurement reports as a product
- Roofr Sites or its AI receptionist
The estimate is the product, not an add-on.
In Roofexa the address becomes a measured, priced, signable proposal on the same screen. The homeowner gets a link, signs on their phone, and the signed job flows into the CRM if you are on that plan.
Roofexa plans.
Prices in USD, billed monthly, cancel anytime from inside the account. Every plan opens with a 2-day free trial; a card is taken at signup and nothing is charged if you cancel before the trial ends. Autopay takes $10 off every month.
Roofexa vs Roofr, answered.
Is Roofexa a Roofr alternative for measurements?
Yes, with a different model. Roofr sells measurement reports per address ($19 each on the free plan, $13 on paid plans, delivered in 2 to 24 hours). Roofexa measures the roof from aerial imagery inside the estimator, in seconds, and the measurement is part of the monthly plan rather than a per-report charge.
Does Roofexa charge per user like Roofr does not?
Roofr's plans include unlimited users. Roofexa's Solo plan is one user with extra users at $25 a month; the Team plan covers four users at $159.99, and the CRM plan three users at $349 with extra users at $50. For a two-person shop the totals are close; for a ten-person sales floor, Roofr's flat plans are cheaper on seats.
What does Roofr's Instant Estimator cost compared with Roofexa?
Roofr lists its Instant Estimator as a $125 a month add-on on top of a plan. In Roofexa, instant estimates are the product: every plan, starting at $99.99, measures the roof and prices it from the address.
Which one has the better CRM?
Both run jobs. Roofr's Scale plan ($349) brings several job boards, automations, QuickBooks and crew management. Roofexa's CRM plan ($349) brings the job board with retail and insurance stages, calendar and online booking, photos, material orders, punch list, invoicing with Stripe or PayPal, a customer portal, and the canvassing map with storm tools. If QuickBooks sync is a must, Roofr has it today and Roofexa does not.
Can I try Roofexa first?
Yes, 2 days free with everything on. A card is taken at signup and nothing is charged if you cancel before the trial ends.
Quote the next roof from the driveway.
Start a 2-day free trial, enter one address, and watch the estimate build itself. Cancel before the trial ends and nothing is charged.