1. The agreement
These Terms of Service ("Terms") are a binding agreement between RoofExa LLC, 5139 N 124th St, Butler, WI 53007, United States ("we", "us", "our") and the person or company using RoofExa ("you", "your"). They cover the website at roofexa.com, the RoofExa application, and any related service we provide.
By creating an account, starting a free trial, or using the service in any way, you agree to these Terms and to the Privacy Policy, which forms part of them. If you are accepting on behalf of a company, you confirm you are authorised to bind that company.
2. What the service is
RoofExa is software for roofing and exterior contractors. It measures a roof from aerial imagery of an address, applies the pricing you configure, produces proposals and related documents, and, depending on your plan, provides customer, job, scheduling, ordering, invoicing, and outreach tools.
The service is delivered over the internet as software as a service. We may add, change, or remove features as the product develops. We will not materially reduce the core function of a plan you are paying for without telling you first.
3. Accounts and your team
- You must be at least 18 years old and able to enter a contract.
- The information you give at signup must be accurate and kept up to date.
- You are responsible for keeping login credentials secret and for everything done under your account, including by your employees and subcontractors.
- Each seat is for one named person. Seats are not shared between people at the same time.
- Tell us promptly at [email protected] if you believe an account has been compromised.
- An administrator on your account can add, remove, and set permissions for other users, and can see the data those users create.
4. Free trial
New accounts start with a free trial of the length stated at signup. The trial is for evaluating the service with real addresses. We may require a payment method at signup to prevent repeated trials, and we may limit trial usage, including the number of measurements.
At the end of the trial the account converts to the plan you selected and the first charge is taken, unless you cancel before the trial ends. If no plan is selected, access to paid features stops until you choose one. One trial per company; creating extra accounts to extend a trial is a breach of these Terms.
5. Plans, billing, and taxes
- Subscription. Plans are billed monthly in advance, in US dollars, and renew automatically until cancelled. Current prices and what each plan includes are shown on the pricing section of our homepage and in your account.
- Add-ons. Extra users and extra licensed states are billed on top of the plan at the rates shown. Adding one mid-cycle is charged from the next invoice.
- Authorisation. By subscribing you authorise us and our payment processor to charge the payment method you provide, on each renewal, until you cancel.
- Autopay discount. Where an automatic payment discount is offered, it applies while autopay stays on and stops if it is turned off.
- Failed payments. If a charge fails we may retry it and may suspend access until the balance is paid. Data is not deleted during a short suspension.
- Price changes. We may change prices with at least 30 days notice by email or in the application. The new price applies from your next renewal, and you may cancel before then.
- Taxes. Prices exclude sales and other applicable taxes, which are added where required.
- Payments you take from homeowners. If you enable payment collection, that money moves through your own connected processor account under their terms. We are not a party to it and do not hold your funds.
6. Cancellation and refunds
You may cancel at any time from the billing area of your account or by emailing [email protected] from the account address. There is no cancellation fee and no notice period.
Cancelling stops the next renewal. Your plan stays usable to the end of the period you have already paid for, and we do not refund the unused part of a period, except where the law requires it. If we materially fail to provide the service and cannot put it right in a reasonable time, contact us and we will refund the affected period. This section is set out in plain language, with the trial and failed-payment cases, on the Refund & Cancellation Policy page.
Before you go, export what you need. See section 7 for how long we keep your data after the account closes.
7. Your data and who owns it
You own your data. Customer records, measurements, photos, documents, proposals, pricing, and everything else you put into RoofExa remains yours. We claim no ownership of it.
You grant us only the licence we need to run the service for you: to host, store, back up, transmit, render, and display your data, and to process it through the providers listed in the Privacy Policy. We do not sell it, do not use it to train public models, and do not show it to other customers.
You are responsible for having the right to upload what you upload, including contact lists, photographs, and documents.
On request we will provide an export of your data in a standard format. After an account is closed we delete the data as described in the Privacy Policy, apart from records we must retain for tax, accounting, or legal reasons.
8. Acceptable use
You agree not to:
- break the law, infringe someone's rights, or help someone else do either;
- upload malicious code, or attempt to breach, probe, or overload the service or its infrastructure;
- access another customer's data, or try to work around the separation between accounts;
- reverse engineer, copy, resell, sublicense, or white-label the service without our written agreement;
- use automated means to extract data or imagery in bulk beyond normal use of the product;
- use the measurement or imagery features for anything other than quoting and delivering your own work;
- send unlawful, deceptive, or unconsented messages through the service (see section 9);
- share a single seat between multiple people to avoid paying for users.
9. Email, text, and calling rules
When you send email, text messages, or calls through RoofExa, you are the sender. You are responsible for complying with the CAN-SPAM Act, the Telephone Consumer Protection Act, state telemarketing and do-not-call rules, and carrier requirements, including having the consent those laws require, identifying yourself accurately, and honouring opt-outs.
The service records opt-outs and applies them automatically, but that support does not transfer your legal responsibility to us. Repeated complaints, high bounce rates, or abusive sending may lead us to suspend messaging on your account.
10. Measurements and estimates
You remain the contractor. Before you commit to a price or order material, you are responsible for verifying quantities, pitch, condition, code requirements, and anything else a competent contractor would check, on site where necessary. Estimates, prices, and margins produced by the service depend entirely on the rates and settings you enter.
Any AI assistance in the product produces drafts for a person to review, never a final professional judgement. We are not liable for a bid, purchase, or contract you make on the basis of an unverified measurement or an AI-generated draft.
11. Third-party services
The service depends on third parties: mapping and imagery providers, payment processors, email and telephony providers, cloud hosting, and optional AI providers. Their availability, terms, and usage limits are outside our control, and a failure or change on their side can affect the service. Where you connect your own account with a third party, your relationship with that provider is governed by their terms.
12. Our intellectual property
The service, its software, design, text, and the RoofExa name and logo are owned by RoofExa LLC and protected by intellectual property law. These Terms grant you a limited, non-exclusive, non-transferable right to use the service during your subscription, and nothing more.
If you send us feedback or ideas, we may use them to improve the product without any obligation to you.
13. Suspension and termination
We may suspend or terminate an account that breaches these Terms, that is not paid, that puts the service or other customers at risk, or where we are required to by law. Where it is reasonable to do so, we will warn you first and give you a chance to fix the problem.
We may also discontinue the service as a whole with at least 60 days notice, in which case we refund the unused part of any prepaid period and give you time to export your data.
14. Disclaimer of warranties
The service is provided "as is" and "as available". To the fullest extent permitted by law, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, non-infringement, and any warranty that the service will be uninterrupted, error free, or that measurements, imagery, or AI output will be accurate or complete. Some jurisdictions do not allow certain exclusions, so parts of this section may not apply to you.
15. Limitation of liability
To the fullest extent permitted by law, neither party is liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, lost business, or lost data, even if advised of the possibility.
Our total liability for all claims relating to the service in any twelve month period is limited to the amount you actually paid us for the service in the twelve months before the event giving rise to the claim.
Nothing in these Terms excludes liability that cannot lawfully be excluded, including for fraud or wilful misconduct.
16. Indemnification
You will defend and indemnify RoofExa LLC against claims, damages, and reasonable costs arising from your use of the service in breach of these Terms or the law, from the data you upload, or from the messages you send through the service.
17. Mobile applications
If we make a mobile application available, these Terms also cover it, and your use is additionally subject to the rules of the app store you obtained it from. The app store operator is not a party to these Terms, is not responsible for the application or for support of it, and support is provided by us at the contact details in section 21. We grant you a personal, non-transferable licence to use the application on devices you own or control, for as long as your subscription is active.
18. Changes
We may update these Terms. The date at the top of the page changes when we do, and for a material change we give notice in the application or by email at least 30 days before it takes effect, unless the change is required sooner by law or security. Continuing to use the service after the change means you accept it. If you do not, cancel before it takes effect.
19. Governing law and disputes
These Terms are governed by the laws of the State of Wisconsin, United States, without regard to conflict of law rules.
If something goes wrong, contact us first: most problems are solved in one phone call. If we cannot resolve it within 30 days of a written notice, the dispute goes to the state or federal courts located in Wisconsin, and both parties consent to their exclusive jurisdiction and venue.
20. General
- Entire agreement. These Terms and the Privacy Policy are the whole agreement between us about the service, and replace anything said before.
- Severability. If a provision is unenforceable, the rest stays in force.
- No waiver. Not enforcing a right once does not waive it.
- Assignment. You may not assign these Terms without our written consent. We may assign them to a successor of our business.
- Force majeure. Neither party is liable for a failure caused by events beyond its reasonable control.
- Notices. We give notice by email to the address on your account or in the application. You give notice to the address in section 21.
- Independent parties. Nothing here creates a partnership, agency, or employment relationship.
21. Contact
RoofExa LLC
5139 N 124th St
Butler, WI 53007, United States
Email: [email protected]
Support: [email protected]
Phone: (860) 595-7643
Web: roofexa.com/contact
